“Active” versus “Passive” marketing – what is the difference?

Traditionally, real estate agents have often chosen to sell their listing through passive efforts, for example posting a home on the MLS, running an ad in the paper or putting up a sign, these methods are all designed to wait for a buyer to show up! as well as these initiatives work, they do not give a home seller the important edge, especially in a tough market!


Michael Ireland “actively” markets your home. This virtually assures you that the right buyer will show up! In addition to all the “passive” efforts, Michael’s daily schedule is to prospect for a buyer for your home, this means “calling” other agents who are working with potential buyers, Michael’s own buyers & investors in addition to promoting to people who live in the neighborhood.

“It’s always exciting to see a purchaser show up through this type of networking” why leave the marketing of your home up to chance?


The offer – who is looking out for you and protecting the equity in your home?


Many agents consider themselves “negotiators”. You will benefit from Michael’s experience from selling over 800 homes as a top producing agent… In 2003 an independent research company, polled many of Michael’s clients who had trusted him with the job of selling their home, “I wanted to learn what was important to my clients and their expectations in a realtor, how could we improve our service?, and I honestly found many things to improve!
Here is what they also found…


The average days for Michael to market and sell a home was 38 days compared with the stats of the real estate boards average of 51 days! And the average home Michael sold for is 98. % of its listed price, compared to the real estate boards average of 95.5%

That means more money in your pocket…period!

The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Real Estate Board of Greater Vancouver (REBGV), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the REBGV, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the REBGV, the FVREB or the CADREB.